Nov 29 2009
Search Engine Optimization and Why You Should Use it To Be a Trusted Expert Online
You may not realize it, but the things which will make you a trusted Expert will also help you with your SEO
Which will improve your natural ranking with Google
that may help people hunting for your service find you in the top of the search rankings
Which makes them think about you as a Trusted Expert!
See how that works?
if you’d like to be a trusted Expert ( and naturally you do ) you must be all over SEO. Thats because people inherently trust natural search results more than pay-per-click ads when they do a search.
Why?
It doesn’t matter what the logical truth is, its the visceral emotive reaction ( Iam such a genius for realizing that big word ) that counts, and gets folk to take action. So, if you want to be considered a trusted Expert in a certain niche, then you need to rank well in your target keywords.
you’ll expect this post to be full of SEO tricks and tips, but what you do not realize is that youhave already been doing a lot already to improve your SEO, if youhave been doing all the stuff that Ive recommended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff
- Your blog. Google and the other search engines loves them some blogs. Every time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the correct keyword density ( 2-5% ) can bring you in a lot of new folk if targeted in the right way.
- your online press room. Again, Google loves anything that provides fresh content, and you are going to be posting every single promotional release you send out ( and again, you are sending promotional releases out now, right? ) This is especially important as the online press release services only keep your press releases indexed for a little while. Anyone searching on the terms you utilized in those press releases after that time will be directed to your web press room / latest news area. And if you do not have an area for your promotional releases, then theyll end upat someone elses websites.
outside your Trusted Expert content, there are aheaps of basic technical things you must be doing to boost your SEO.
- Have your main keyword in an h1 tag (only once)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Use a robots.txt file.
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Have a Google friendly site map and submit it to the google webmaster tools.
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
- Check for broken links and images (Google hates errors)
There are a lot of other tips to improve your SEO, but this is a handy place to start. Like a lot of things about being a reliable Expert, it all returns to the content. Properly targeted content not only brands you as a Trusted Expert, but it also improves your SEO and makes it less complicated for folk to find you, which helps them to see you as a trusted Expert.
Funny how reciprocal that is well I think so anyway sort of.
find out more about changing into a trusted expert and how you can Make Money Online.
