Nov 21 2009
Search Engine Optimization and Why You Should Integrate It To Become a Trusted Expert
You may not realize it, but the things that will make you a trusted Expert will also help you with your SEO
Which will enhance your natural ranking with Google
that will help people searching for your product find you in the top of the search rankings
Which makes them think of you as a Trusted Expert!
See how that works?
if you’d like to be a trusted Expert ( and naturally you do ) you have to be all over SEO. Thats because folk inherently trust natural search results more than pay-per-click ads when they do a search.
Why?
It doesn’t matter what the logical truth is, its the visceral emotional reaction ( Iam such a genius for realizing that enormous word ) that counts, and gets folks to do something. So, if you would like to be considered a trusted Expert in a certain niche, then you need to rank well in your target keywords.
you can expect this post to be full of SEO tricks, but what you do not realize is that youhave already been doing a lot already to improve your SEO, if youhave been doing everything that Ive commended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff
- Your blog. Google and the other search engines loves them some blogs. Every time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the proper word density ( 2-5% ) can bring you in a large amount of new folks if centered correctly.
- your web press room. Again, Google loves anything that provides fresh content, and you are going to be posting each single publicity release you send out ( and again, you are sending promotional releases out now, right? ) This is especially crucial because the online press release services only keep your press releases indexed for a short while. Anyone searching on the terms you utilized in those press releases after that time will be directed to your online press room / latest news area. And if you do not have an area for your promotional releases, then theyll end upat somebody elses websites.
beyond your Trusted Expert content, there are aheaps of basic technical things you must be doing to enhance your SEO.
- Use a robots.txt file.
- Have a Google friendly site map and submit it to the google webmaster tools.
- Check for broken links and images (Google hates errors)
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Have your main keyword in an h1 tag (only once)
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
There are a lot of other tricks to improve your SEO, but this is a handy place to start. Like a lot of things about being a reliable Expert, it all returns to the content. Properly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it easier for folk to find you, which helps them to see you as a trustworthy Expert.
Funny how reciprocal that is well I think so anyway sort of.
find out more about turning into a trusted expert and how you can Make Money Online.
